Moodstream is a new site from Getty images, and is a rather strange beast.
It takes images, video and music from the Getty archives and mashes them up into a constant stream of material, which the viewer can modify according to their mood by entering their ‘emotional state’: you can be hot or cold, excited or calm, nostalgic or contemporary. Moodstream then selects content according to your criteria and pushes content out to you accordingly. The result is a rather peculiar kind of moving audio wallpaper, a bit like high tech elevator music, and I’m not entirely sure what the point is, unless its meant to be projected in the background in your office or home. Still, its kind of fun, and an interesting insight into how media might be personally tailored in future, where you will feel like things are being done specifically for you rather than just a generic audience.